What North America #marketingtrends are you watching in 2016?

November 5, 2016
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At Marketing With Experts we like to keep on the edge and be ahead of the curve. Marketing in general is a big bubble and is comprised of various channels to market a business. The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year we are introduced to new technology, new challenges, new software, new companies, and new ideas that either get adopted or ignored by the businesses of the world. Those who are early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those that lag behind miss out on a key opportunities! (Advice: Keep reading and be an early-adopter!.)

At Marketing With Experts we believe these six trends in 2016 will shake up the game with:

  1. Mobile vs. Desktop = K.O by Mobile!. 2015 was a big year for mobile. Not only did Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile. But apparently, you don’t have to have an optimized desktop site in addition to a mobile version—according to Google, a mobile-only site with no desktop counterpart is perfectly acceptable. This alone won’t be enough to drive down desktop traffic, but it’s clear what side of the fence Google’s on; they’re banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing.
  2. Video ads= GET READY. Although, Video ads are nothing new, social channels like YouTube dedicated to hosting billions of videos and advertising platforms like Facebook and Bing already offering advertisers video options. It’s a sign that users are becoming more accepting of video ads online, and as that trend continues, expect to see more types of video ads popping up in more unexpected places. 2016 is set to be different because Google is finally getting on board with in-SERP video advertising. With Google’s ownership of YouTube, the possibilities are virtually limitless.
  3. Advertising will become more expensive $$$. Competition in the online marketing world has increased dramatically over the course of the past few years. 2016 will see it increase even more. As the basic laws of economics suggest, an increase in demand is often accompanied by an increase in price, so all those new online marketing competitors will drive the prices for online advertising even higher. Realistically, online ads are pretty cheap, but the increases in price may drive some smaller companies out of the landscape.
  4. App indexing = An explosion of apps. Google has offered app indexing for a while, but as the ranking possibilities for apps become more complex, 2016 will be the year more business owners realize the online visibility advantages of a dedicated app. A mobile-optimized site works wonders for appealing to the mobile crowd, but soon, apps will begin to replace them. Apps can do everything that websites can, except in more intuitive, convenient, accessible ways. We’re still several years away from apps completely replacing websites as a medium, but 2016 will be a pivotal year in app adoption from business owner’s perspectives.
  5. Wearable technology + Internet of Things (IoT) will pave new ground. While not quite to the level of virtual reality, wearable “smart” devices should start gaining more traction into 2016. 2015 saw the unveiling of the Apple Watch, a first-generation smart watch, but more smart watches and similar wearable devices should start emerging next year. Such devices will change the landscape of local marketing, and will do more to blur the lines between “online” marketing and “real” marketing.
  6. Virtual reality will emerge. There are dozens of different virtual reality devices set to release in the next few years, some of which are dedicated for specific applications like video games, and others which are available for general use. Oculus Rift, arguably the most hyped VR device, is set to release in the first quarter of 2016. Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging. Interested in VR Thought leadership? Check outhttp://greenlightvr.com/.

These seven trends aren’t the only ones that will emerge over the course of the next year, but they will be some of the most significant. There’s no guarantee exactly when or how these trends will manifest, as much of that is driven by consumer adoption, but it’s worth hedging your bets in at least a few of these tent pole technologies and strategies. The earlier you start, the more time you’ll have to adjust and reap the full benefits of your forward-thinking campaign. If you’re looking for help getting started with your online marketing campaign, give us a call to your North America Inbound Marketing Agency1-617-642-1680 or contact us via email at info@marketingwithexperts.com

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